The Team

Bradley Lay

Partner

Bradley helped scale a UK construction business from £12m ($18m) to £150m ($180m) in revenue as Group CFO and executed a successful exit in 2022. Since then, he has become a sought-after consultant, mentor, and equity partner for founders, entrepreneurs, and leaders worldwide. Through his guidance, countless individuals have achieved peak performance, unlocking their true potential in both their businesses and personal lives. A distinguished author, his best-seller, "The 1-Hour Work Day," has captivated readers with its insightful approach to succession planning within business. Family is important to Bradley; he has been with his wife for over 25 years, and they have four amazing kids together!

Pedro Soler Asmarats

Partner

Pedro is an experienced investor and strategist in e-commerce, specializing in scaling businesses to reach 8, 9, and even 10-figure revenue targets. With over 10 years of expertise in the e-commerce industry, he excels in digital marketing strategy, performance marketing, and media buying across major platforms such as Meta, YouTube, Google Ads, and TikTok. Pedro is dedicated to driving growth for DTC brands, personal brands, and other e-commerce that are committed to making a significant, positive impact in their industries and the world.

Jonas van Kalken

Partner

Jonas brings a wealth of international experience and a proven track record in business acquisitions to the New Group Capital team. Born and raised in the Netherlands until the age of nine, he moved to Spain, where he spent his formative teenage years, gaining a unique multicultural perspective.

His career took off in Israel, where he spent five years as a key member of a family office deal team, specializing in the acquisition of businesses with transaction sizes ranging from $50M to $250M. During this time, he honed his expertise in evaluating, negotiating, and closing complex deals across various industries.

Now, Jonas focuses on the SME market, driven by a passion for empowering established businesses to thrive in their next chapter. His global outlook, combined with extensive deal-making experience, makes him an invaluable asset to New Group Capital and the business owners we serve.

Olaf Bosma

Founder

Olaf is an impassioned entrepreneur and investor with a comprehensive background spanning finance, sales and marketing. He thrives on delivering value through offer development, product innovation, lead generation, process optimization, and strategic business planning. ​ Driven by an unwavering commitment to excellence, Olaf's tenacity was evident from his early days when he qualified for the Dutch Championship in the 1500m and 3000m events in the under 18 age category. Despite an infamous 'off-day' causing the gold medal to slip through his fingers, his hunger for success has only grown stronger. ​ Today, Olaf is dedicated to empowering entrepreneurs to achieve financial freedom through collaborative ventures. Engaging with approximately 25 new business owners weekly, he actively cultivates synergistic relationships between these entrepreneurs, M&A experts, and investors, fostering mutual benefits for all stakeholders involved.

Address: C. del Agua, 2, Centro, 33206 Gijón, Asturias, Spain

Call +31(0)614682446