The Team
Olaf Bosma
Founder
Olaf is an impassioned entrepreneur and investor with a comprehensive background spanning finance, sales and marketing. He thrives on delivering value through offer development, product innovation, lead generation, process optimization, and strategic business planning.
Driven by an unwavering commitment to excellence, Olaf's tenacity was evident from his early days when he qualified for the Dutch Championship in the 1500m and 3000m events in the under 18 age category. Despite an infamous 'off-day' causing the gold medal to slip through his fingers, his hunger for success has only grown stronger.
Today, Olaf is dedicated to empowering entrepreneurs to achieve financial freedom through collaborative ventures. Engaging with approximately 25 new business owners weekly, he actively cultivates synergistic relationships between these entrepreneurs, M&A experts, and investors, fostering mutual benefits for all stakeholders involved.
Bradley Lay
Partner
Bradley helped scale a UK construction business from £12m ($18m) to £150m ($180m) in revenue as Group CFO and executed a successful exit in 2022. Since then, he has become a sought-after consultant, mentor, and equity partner for founders, entrepreneurs, and leaders worldwide. Through his guidance, countless individuals have achieved peak performance, unlocking their true potential in both their businesses and personal lives. A distinguished author, his best-seller, "The 1-Hour Work Day," has captivated readers with its insightful approach to succession planning within business. Family is important to Bradley; he has been with his wife for over 25 years, and they have four amazing kids together!
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Pedro Soler Asmarats
Partner
Pedro is an experienced investor and strategist in e-commerce, specializing in scaling businesses to reach 8, 9, and even 10-figure revenue targets. With over 10 years of expertise in the e-commerce industry, he excels in digital marketing strategy, performance marketing, and media buying across major platforms such as Meta, YouTube, Google Ads, and TikTok. Pedro is dedicated to driving growth for DTC brands, personal brands, and other e-commerce that are committed to making a significant, positive impact in their industries and the world.
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David Green
Partner
David is an investor and entrepreneur who collaborates with business owners to scale and sell profitable companies. His expertise spans business consulting, investment and acquisitions, growth strategy, and exit planning. Throughout his career, he has worked with numerous companies across various industries, including hospitality, retail, facilities management, IT, and transport.
David has successfully helped many business owners achieve their goals, whether it’s growth, exiting, or improving infrastructure, management, and productivity. He excels at identifying the root causes of issues and providing strategies for smart management to enhance all areas of a business.
Outside of work, David is a family man and proud father of five sons. In his spare time, he enjoys the fresh air, often playing golf or coaching his youngest son’s football team. He believes in the importance of building personal connections with the people he works with, and hopes this insight into who he is today gives business owners the confidence to take the first step in discovering how he can help them achieve their business goals.